Building a bottom-up financial model for TBô, a DTC underwear brand and technology platform for apparel co-creation.
Flow Partners acted as a fractional CFO to TBô, a tech-enabled direct to consumer male underwear brand.
Zurich, SwitzerlandOverview
Management of TBô approached us to build a custom, multi-purpose financial / operating model, to set up an ongoing FP&A tracking as well as position the company for the upcoming venture fundraise.
Together with TBô, we have built a full-scope Excel model, with bottom-up revenue build-up, KPI analysis, data visualization and fully automated structure that enables TBô to continuously use the model within the organization.
This transaction highlights Flow Partners' successful track record within e-commerce, consumer DTC and online marketplaces, having built models and advised companies like Ave & You (personalized DTC skincare brand) and GoTrendier (online marketplace for second-hand fashion).
Our Approach
We built a bottom-up financial / operating model including following features:
- Built for e-commerce / DTC brand - growth channels, sales funnels, SKU modelling, shipping, inventory, custom revenue build-up, etc.
- Focus on KPIs - in-depth modelling of granular details e.g. cohorts, customer acquisition, traffic development, etc.
- Full automation - minimal worksheets, annual and monthly views, auto-updating summaries and model outputs ready to use in presentations.
- Multiple cases & scenarios - ability to run the whole model from one tab with easily customizable scenarios to present various business cases (e.g. investment case, pessimistic case, etc.).
- Data visualization - auto-generated and dynamically updated charts and output tables.
- Raw data integration - seamless data updates with integration from Stripe, QuickBooks, etc.
About TBô
TBô Bodywear is the world's first tech-enabled consumer brand made for and driven by a loyal community of creators. It's TBô's customers - the 400,000-strong Tribe - who decide the brand's direction and which products get made. Co-founded in Zurich, Switzerland in 2017 by Roy Bernheim and Allan Perrottet, TBô's innovative, sustainable bodywear now sells in more than 120 countries worldwide.
About Flow Partners
Flow Partners provides founder-friendly corporate finance and fractional CFO advice to technology entrepreneurs globally. Flow was founded in 2020 and operates globally with presence in London, Berlin, Warsaw and Miami.
For more information, please visit flowpartners.io.
Enquires
For all enquiries please contact the team at hi@flowpartners.io
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