Advising Russmedia on the acquisition of Pure, a leading online dating platform.
Flow Partners acted as a buy-side advisor to Russmedia on the acquisition of a casual online dating platform Pure.
London, United Kingdom
Vienna, AustriaOverview
Founded in 2013, Pure is a dating app for curious creatives to show up in their most playful version of themselves. Pure is a space to be open with your desires, honest with intentions and clear in your boundaries, making an app an ideal place for discreet dating, chat and intimate connections.
We have supported Russmedia, an Austrian progressive multi-niche media group, on the acquisition, providing full scope buy-side advice.
This transaction highlights our team stellar track record in the online dating space, having previously advised founders of Bumble, Badoo and investors behind Parship Elite Group.
About Pure
Pure is a dating app for curious creatives to show up in their most playful version of themselves. Pure platform creates a space to be open with desires, honest with intentions and clear in boundaries. Users can connect with like-minded beings to create and explore new thrilling experiences in a safe, supportive and shame-free space.
About Russmedia
Russmedia Equity Partners is an investor in and operator of online marketplaces, aggregators and SaaS solutions, looking back at over 20 years of experience in successfully investing in and operating digital companies. Russmedia is seeking long-term partnerships with management teams in order to empower sustainable businesses. The firm focuses on strategic acquisitions and supports entrepreneurs throughout the lifecycle of their business.
About Flow Partners
Flow Partners provides founder-friendly corporate finance and fractional CFO advice to technology entrepreneurs globally. Flow was founded in 2020 and operates globally with presence in London, Berlin, Warsaw and Miami.
For more information, please visit flowpartners.io.
Enquires
For all enquiries please contact the team at hi@flowpartners.io
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