Advising an online car rental marketplace HAPPYCAR on the acquisition by EasyTerra.
Flow Partners acted as an exclusive financial advisor to Europe's leading rental car comparison and booking platform HAPPYCAR on the acquisition by EasyTerra, Dutch online price comparison platform for car rental.
Hamburg, Germany
Leeuwarden, NetherlandsOverview
EasyTerra, Dutch online price comparison platform for car rental, acquired 100% of a meta-platform for car rentals HAPPYCAR for an undisclosed amount.
This transaction highlights Flow Partners' successful track record of working with category leaders in the consumer technology, online marketplaces and mobility, having previously advised companies like MILES (car sharing marketplace), GoTrendier (second-hand fashion marketplace) or Metaloop (scrap metal trading marketplace)
About HAPPYCAR
Founded 2011 in Hamburg, HAPPYCAR is a meta-platform for car rentals, enabling users to compare prices in real time and book directly on-site, saving up to 60%. Due to cooperation with various well-known and reputable partners, HAPPYCAR is able to provide its customers with a worldwide network of locations making rental car bookings entirely stress-free. The platform was launched for the German-speaking market in 2014 and since then HAPPYCAR extended to Netherlands, Italy, Spain, Poland, France, Switzerland and the US.
About EasyTerra
Founded in 2005 with the aim of introducing transparency to the car rental market on the Internet, EasyTerra is an independent company dedicated to online car rental price comparison. The increasing number of websites which for the most part offer similar services, have shown the need for umbrella sites that provide a clear overview of the options available. EasyTerra compares the rates of numerous car rental suppliers at more than 7,000 locations worldwide and cooperates with major firms such as Hertz, Europcar, Avis, Budget and Alamo as well as competitive local companies to always help you find competitive rates without compromising service quality.
About Flow Partners
Flow Partners provides founder-friendly corporate finance and fractional CFO advice to technology entrepreneurs globally. Flow was founded in 2020 and operates globally with presence in London, Berlin, Warsaw and Miami.
For more information, please visit flowpartners.io.
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