CFO advisory and internal valuation of Hector Aurumi, a leading IT services provider in the Middle East.
Providing confidential valuation guidance to Hector Aurumi, a specialist software house with industrial expertise in AI/ML, IoT and data science.
Dubai, UAEOverview
Shareholders of Hector Aurumi required an actionable valuation service in order to accurately position the business in the upcoming capital raising discussions.
We have provided an independent valuation opinion that included valuation insights on current market, comparable environment analysis, company growth profile assessment, proprietary IP valuation, impact of regulations and technology partnerships, green/red flag analysis and more.
This transaction highlights Flow Partners' successful track record of working with category leaders in the software and IoT sector, and further reaffirms Flow's experience in the MENA region, having previously advised e.g. Marcura, Dubai-based leading software platform for maritime industry.
About Hector Aurumi
Founded in 2022, Hector Aurumi Software (a DIFC company) is a software platform that aims to become a leader in artificial intelligence, machine learning and internet-ofthings based solutions. Hector operates three business lines: Digital Ads (digital advertising around UAE, starting with taximounted smart displays across Dubai), SCONe (SaaS-based e-commerce marketplace based on open protocols) and IoT (a vast suite of IoT applications to digitise shops in UAE and beyond with traffic counters, security camera, location beacons, integrated PoS systems, in-store feedback, TV-based experiences etc).
About Flow Partners
Flow Partners provides founder-friendly corporate finance and fractional CFO advice to technology entrepreneurs globally. Flow was founded in 2020 and operates globally with presence in London, Berlin, Warsaw and Miami.
For more information, please visit flowpartners.io.
Enquires
For all enquiries please contact the team at hi@flowpartners.io
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