Overview
In this report, we take a deep dive into the creator economy ecosystem to analyse VC funding statistics, explore key category segments, and identify market drivers that will fuel growth in 2021 and beyond.
Key takeaways
- Creator economy spans many sub-segments, split across content creation, publishing, monetisation, and management.
- Over 65 million creators globally publish their content online.
- $1.6 billion of venture capital was invested into the creator economy in 2020, and over $800 million in 2021 YTD alone.
- Audio, video, and streaming content platforms receive the vast majority of VC funding.
- US startups capture over 80% of total funding; other regions lag far behind.
- No major creator economy exits yet, but M&A activity may pick up from 2021 onwards.
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